SMS Campaign Management

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What Our Customers Are Saying:

“Motricity has proven to be a rock-solid partner in the ever-changing mobile world. Campaign Manager, along with Motricity’s expert account management team, made it possible for us to easily create new marketing campaigns to quickly reach millions of mobile consumers. Campaign Manager has been valuable in helping us increase market awareness and expand our audience base through the use of cost-effective mobile marketing campaigns.”

Tina Prause
Head of Mobile, A&E

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Mobile messaging is transforming the way businesses interact with their customers and is an essential pillar of a successful digital marketing strategy. With over 5.3 billion mobile subscribers worldwide, mobile campaigns represent enormous potential for both business and consumer marketers to engage customers and attract new business.

Motricity’s advanced mobile campaign management solution, Motricity Campaign Manager, enables you to plan, develop, execute and measure effective marketing, sales and customer readiness strategies over the mobile channel allowing you to influence customers making decisions on the go.

Push Mobile Messaging

Motricity’s push mobile messaging capabilities provide a quick and easy way to reach your audience and deliver targeted marketing campaigns to any mobile device, including Windows Mobile, iPhone, Blackberry, Android and Symbian phones.

With push mobile messaging you can...

Send updates, alerts, coupons and messages to an opt-in customer base with mobile numbers
Develop compelling offers that reach customers via SMS, MMS, and in-app notifications.

Pull Mobile Messaging

SMS messaging campaigns, or text messaging campaigns, invite mobile users to text a keyword to a pre-defined 5-digit or 6-digit number known as a short code. Marketers can create a wide range of interactive messaging campaigns to attract and engage customers, meet promotional and awareness objectives, and identify new prospects.

With pull mobile messaging you can...

Engage in a two-way interaction with your subscribers through compelling offers including games, surveys, contests, fundraising donation programs and more
Direct subscribers to marketing assets with click-to-mobile site, click-to-call, click-to-application,
or click-to-screen links
Integrate traditional print media and make it more interactive and trackable with mobile offers

Motricity Campaign Manager provides:

Campaign Development	Easily create, schedule and manage push campaigns. Create and define pull message campaigns with keyword setup, shortcode integration and multiple calls to action.
Push Campaign Targeting	Target audiences by various criteria such as location, product interest and previous campaign response. Develop targeted customer lists by filtering and segmenting database contacts with inclusion and exclusion capabilities.
Campaign Management & Reporting	Manage multiple push and pull messaging campaigns. Get detailed reporting on response rates by message, geography, campaign or carrier.
Direct Integration with Operators	Motricity's SMS-C has direct SMPP connections with North American carriers for the best throughput rate.