Wrigley Uses Motricity Marketing Solutions Promote 5 gum

By leveraging Motricity’s integrated marketing solutions, Wrigley was able to create a multi-touch mobile marketing campaign to promote their 5 gum product and Vive Tu Musica Contest sponsorship.  The campaign focused on promoting the Wrigley’s 5 gum Vive Tu Musica Contest, the online talent-search competition for unsigned rock and pop music artists.   Motricity Site Designer was used to create and manage the 5 gum Viva Tu Musica mobile site, which was designed to capture email addresses and mobile numbers for notifications about the music competition. Traffic was driven to the mobile site via SMS pull campaigns and in-app display banners.
 
Wrigley was able to take advantage of the complete messaging and advertising capabilities Motricity provides to create a high-impact mobile component for fans of the 5 gum Viva Tu Musica Contest.